Digital Marketing Specialist

We're looking for a talented Digital Marketing Specialist who is great with digital marketing technique. This position is responsible for Marketing Automation, SEO, SEM, PPC and affiliate marketing, and paid search activities. 


  • Responsible for analyzing, reviewing and implementing the company’s website rankings and developing content to include keywords or phrases in order to increase traffic to the website

  • Optimize copy and landing pages for paid search engine marketing campaigns

  • Perform ongoing paid keyword discovery, expansion and optimization

  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

  • Works cross functionally to support other digital marketing channels (Affiliate, SEO, video), creative and promotions, email and other digital initiatives or projects when needed.


  • Proven experience with paid search engine marketing campaign strategies and implementation.

  • Proficient in SEO best practices as well as being a creative thinker who can strategize for long term SEO growth.

  • Well-versed in performance marketing, conversion, and online customer acquisition

  • Up-to-date with the latest trends and best practices in search engine marketing

  • In-depth experience with bid management tools 

  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

  • Strong analytical skills and experience generating reports